Follow Up Sequence Copywriting
Once you have a person’s attention and they have asked you for more information (opted-in), there is nothing more important for you to do than follow up. But just following up isn’t enough. You need to follow up with messaging that speaks to the prospect, addresses their interests and their fears, connects with them on a deep and personal level, and gets them to take action.
Generating leads isn’t enough. Your business doesn’t need leads. Your business needs sales. So, if you aren’t following up with each and every lead that ever comes to you in an effective manner, you are missing a huge piece of the puzzle.
B2C marketers who leverage automation have seen conversion rates as high as 50%. (eMarketer)
increase in open rates of automated email messages vs. “business as usual” marketing messages. (Epsilon Email Institute)
of email revenue is generated by triggered campaigns, rather than one-size-fits-all campaigns. (DMA)
With every campaign we write, we provide…
At least 7 powerful, sequential messages to follow up with your clients
An analysis of your target market, and writing that is catered to their unique psychology
A well thought-out structure that balances providing value with getting leads to take action
3 testable subject lines per email so you can ensure the highest open rates