Learn how to use Google Analytics to focus your marketing resources on campaigns and initiatives that deliver ROI (return on investment) and improve your site to convert more visitors.

We will cover the fundamentals of Google Analytics including how to setup a new account and post Google Analytics Tracking Tags to website correctly to start capturing visitor data.

From there we will cover how to use analytics to:

  • Answer the basic questions of how many people visit your website, which pages are getting visited and how do visitors reach your website.
  • Track all online campaigns, from emails to keywords, regardless of search engine or referral source.
  • Implement the “Launch, Track, Refine & Repeat” process to improving website performance.
  • Track visitor behaviour and make incremental changes to improve the online user experience and conversions.
  • Understand when advanced analytics customization is required.

ClickMedia offers customised training packages for its corporate customers. For more information please contact us.